Content Marketing & Content Audits from Ignite XDS Content marketing is key to any successful digital strategy, and a content audit is essential for understanding your efforts and improving your results. We are experts in helping businesses get the most out of their content audit initiatives. We’ll EXPLAIN THE WHY, HOW, AND WHEN of a content audit from Ignite XDS, so you too can leverage your content marketing efforts!
First Things First: What is Content?
Content is a crucial aspect of marketing and specifically, website marketing. It refers to any form of information or communication created to engage, educate, entertain, or inform a target audience. Website content includes text, images, videos, and any other multimedia elements that convey a brand’s message, values, and goals. Effective website content is designed to attract and retain the attention of visitors, inspire them to take action, and ultimately, drive business success. It should be engaging, relevant, and tailored to the target audience’s needs and preferences.
In today’s digital landscape, high-quality website content is a key differentiator in a competitive market, and it can make all the difference in achieving marketing success.
Next: What is a Content Audit?
A content audit is the way to begin to tackle your SEO and online marketing efforts. It’s an in-depth analysis of your current website content and provides you with the insight needed to make informed decisions and act - identifying which content performs well, which topics your audience is passionate about, which blog posts should be removed, and more. So, let’s get to it, and take your SEO game to the next level.
If you want to be successful in content marketing and SEO, a content audit is an absolute must! With the help of Ignite XDS, you can easily evaluate the performance of your website’s content and pinpoint where changes are needed to maximize your marketing efforts. This includes analyzing traffic sources and customer engagement metrics, assessing website performance, and figuring out how to increase lead generation, sales, and marketing efforts.
Plus, you can use the content audit to compare your past efforts to current Key Performance Indicators (KPIs) and make sure your future content marketing strategies are targeting the best outcomes possible. Ultimately, a content audit will improve your visibility, generate better conversions, and ensure that your online marketing and SEO efforts are as successful as they can be!
Why A Content Audit is Important
Content marketing is a powerhouse for driving targeted traffic and boosting conversions - but mastering it can be difficult. That’s why regular content audits - like the ones offered by Ignite XDS - are vitally important to evaluate the effectiveness of your content strategy and make crucial adjustments. A content audit can help you identify SEO issues, spot trends in visitor behavior, and measure engagement - so you can optimize your strategy to get the BEST RESULTS!
Our comprehensive process gives you actionable insight into the successes and failures of your content marketing efforts, making it easy to course-correct. By conducting regular content audits, you stay ahead of your content marketing and maximize your strategy. With Ignite XDS, you get to do it all - from examining keywords and word counts to analyzing page visits and social media shares - so you can fine-tune your content marketing and drive superior results for your website.
How Often Should You Have a Content Audit Done?
We strongly recommend that you have an annual content audit done. Doing this will keep your content marketing strategy current and relevant to your target audience. It will help you spot potential improvements, ensuring the accuracy and efficiency of the content when driving traffic and engagement. A regular content audit done with Ignite XDS will make sure that your website’s content WORKS FOR YOU -- not against you.
What do I get out of my Ignite XDS Content Audit?
Our content audit process is guaranteed to get you results! We’ll provide invaluable insights into what’s working, so you can make informed choices about future content strategies. Our multi-layered analysis of your website content covers accuracy, relevance, performance, and engagement; helping you understand your customer’s needs, identify your goals, and create effective content.
Furthermore, you’ll be able to locate gaps in the content you’ve provided for different stages of your customer’s sales journey, highlight pages with high impressions but low conversions, generate ideas for future content pieces, and eliminate any content that no longer reflects your business, niche, or corporate culture. Ultimately, an Ignite XDS content audit can help you craft a powerful content strategy that resonates with your target audience and drives meaningful results.
The Ignite XDS Content Audit Process
Our content audit process is guaranteed to get you results! We’ll provide invaluable insights into what’s working, so you can make informed choices about future content strategies. Our multi-layered analysis of your website content covers accuracy, relevance, performance, and engagement; helping you understand your customer’s needs, identify your goals, and create effective content.
Furthermore, you’ll be able to locate gaps in the content you’ve provided for different stages of your customer’s sales journey, highlight pages with high impressions but low conversions, generate ideas for future content pieces, and eliminate any content that no longer reflects your business, niche, or corporate culture. Ultimately, an Ignite XDS content audit can help you craft a powerful content strategy that resonates with your target audience and drives meaningful results.
Step #1: Uncover the Metrics - Define Your Goals
Before beginning the Ignite XDS Content Audit Process, it’s essential to identify the metrics that are most important to your business. We often call these goals Key Performance Indicators or KPIs. We will collaborate with you to create measurable plans and benchmarks, such as conversion and engagement information, to enable us to accurately analyze the efficacy of your content.
Step #2 - Create a Spreadsheet of All Your Content Assets & Gather the Data
Our powerful tools enable us to build a full compilation of your current webpages and URLs, which can then be used as a vital component of our content examination process.We’ll dive into the nitty gritty with Google Analytics, SEM Rush, Moz, and a host of other resources to compile every relevant insight into one, comprehensive spreadsheet.
Don’t be intimidated by the duration of this audit; it might take days, weeks, or even months to conduct a thorough assessment of
your website, depending on its size and the availability of your team. Regardless, this crucial step will arm you with the essential information needed to soundly tailor your content to the unique needs of your business, company, and culture.
Step #3: TOTAL TRANSFORMATION
We can help you successfully execute your content audit process to drive maximum ROI (Return on Investment). We’ll find gaps in content delivery along the sales funnel, point out pages with high webpage impressions but low conversions, conjure up dazzling new content pieces, and eradicate anything that’s misaligned with your business, structure, or corporate culture.
Your content audit won’t just stop with the completion of the audit—we will offer suggested action steps to take your content and marketing to the next level.
How Ignite XDS Takes Your Content Audit Further
Checking out the Competition - Our content audit takes it one step further by not only analyzing your own content but also accessing the competition’s website and social media accounts to give you a more accurate picture of how your content is performing. We use our expertise to provide you with the most up-to-date metrics from the competition so we can use that information to make your content stand out and be seen by your target audience.
Analyze Your Offsite Content Performance - At Ignite XDS, we understand that a successful Content Audit requires you to go the extra mile and track your offsite content performance like infographics, slideshows, and other marketing pieces. Our expert strategists will go through these pieces to help you realize where you can improve and how effective your content is for brand awareness and sharing.
Expanding the Audit Process to Your Other Marketing Channels - Let us take a deeper dive into your other marketing channels and audit them too! Not only will we help you assess your existing offsite content pieces, but we’ll provide the extra analysis to see how your print ads, social accounts, e-mail campaigns, and more have been performing. You can rest assured that all your marketing channels are being carefully audited to maximize your potential for success.
Why Choose Ignite XDS?
We don’t just stand out from the crowd when it comes to marketing and content audits - we DOMINATE. We offer tailored solutions and are relentless in our efforts to give you the best possible ROI. Our content audit process digs deep. Not only do we look at what content you have, but also go beyond that to examine other marketing channels. Not only do we assess this data, but also distill it and make informed decisions that guarantee you save time, money, and get the most bang for your buck. When it comes to marketing and content audit services, you can trust that Ignite XDS delivers the best.
