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The 72% Disparity from Ignite XDS

Marketing

According to a revealing study by Bain & Company, an astonishing 80% of C-Level executives believe their company is effectively delivering on its brand's promise. However, the stark reality is that only 8% of their customers concur. This enormous 72% difference between perception and reality is nothing short of a wake-up call.

At Ignite XDS, we understand the immense importance of bridging this gap. Our mission is to help companies not only recognize their brand's potential but to also align it with their customers' experiences. We focus on actionable strategies that translate into genuine value for your audience. By improving the connection between what your business promises and what it delivers, we aim to bring these numbers closer together.

Our holistic approach to operational marketing is designed to tackle these disparities head-on. We work with you to refine your brand's messaging, customer interactions, and overall strategy. In doing so, we help you create a powerful, authentic brand experience that resonates with your target audience.

The "72% Disparity" serves as a stark reminder that the journey from brand promise to customer satisfaction is often fraught with challenges. However, it also highlights the incredible potential for growth and success when this gap is thoughtfully bridged. Contact us to learn how Ignite XDS can empower your business to address this issue head-on and create a brand experience that resonates with your customers, resulting in a more aligned and prosperous future.

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Ignite XDS

Ignite XDS practices a form of operational marketing whereby we believe every facet of your business has an effect on the customer experience your company delivers. We recognize that marketing cannot be conducted in a silo, but rather requires a holistic approach that is woven throughout the organization.