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Create Time for Deep Thought and Imagination for Business Growth


When the typical day of a business leader is packed with meetings and actions that require immediate attention, the thought of setting time aside for contemplative thought and imaginative, strategic thinking can seem impossible, and is often postponed. And yet, without that time, how can leaders do the work necessary to move their companies forward?

The Ignite XDS Discovery Process begins by emphasizing the need for business leaders to engage in a comprehensive exploration of their businesses, competitive landscapes, operations, and customer interactions. This process is not merely brainstorming; it's a deliberate journey into the depths of contemplation and imagination, aimed at unlocking pathways to substantial growth.

Unleashing Potential through Deep Dive Analysis

The Ignite XDS Discovery Process is a six-meeting deep dive into key aspects of your company. It challenges leaders to conduct an in-depth analysis of their business and the broader market. This exploration serves as a foundation, enabling leaders to understand their current position fully and identify immediately actionable tasks that help lead to predictable growth scenarios. However, the true power of this process lies in its ability to open up conversations and spark the imagination. But the Discovery Process is just the beginning. Time for creative thought needs to become part of the weekly, if not daily routine.

The Imagination Gap in Leadership

Great leaders, visionaries, and innovators all understand the importance of making time for contemplative thought.

“Thinking is the hardest work there is, which is probably the reason so few engage in it.”

- Henry Ford

One of the most significant hurdles in this process is the perceived lack of time for such contemplative exercises. Many leaders feel that their schedules are too packed with immediate responsibilities to allow for periods of quiet reflection. This viewpoint, however, overlooks the immense value that such thought processes bring to the table. Deep thought and imagination are not luxuries; they are essential tools that can lead to groundbreaking ideas and transformative changes. At Ignite XDS we challenge our clients to create this time. We challenge them to identify and understand the most valuable areas of their business and how to find ways to grow those segments. We also challenge them to avoid being caught up in the trap of routine tasks, and routine tasks that are better delegated to others. We oftentimes challenge our clients with the phrase – “Do you want to own a business…or a job?” Some even find that question offensive – as they grow in our process they look back and see how important crossing that gap actually was.

The Advantages of Thought and Imagination

  1. Enhanced Problem-Solving: Engaging in deep thought allows leaders to examine challenges from multiple perspectives, leading to more innovative and effective solutions.
  2. Long-Term Strategic Vision: Imagination is the bedrock of visionary thinking. It enables leaders to envision future possibilities, not just for their products or services, but for the entire customer experience, fostering a higher level of operational excellence and value creation.
  3. Increased Agility: By regularly dedicating time to contemplative thought, leaders can develop a mindset that is more adaptable and open to change, a crucial attribute in the ever-evolving business landscape.
  4. Fostering a Culture of Innovation: When leaders prioritize deep thought and imagination, they set a precedent that encourages a culture of creativity and innovation throughout the organization.
  5. Building Competitive Advantage: The insights and ideas generated through this process can lead to unique value propositions, setting the company apart from competitors.

Implementing a Culture of Thoughtful Imagination

For business leaders to truly harness the power of deep thought and imagination, they must intentionally carve out time in their schedules for these activities. This might involve setting aside specific hours each day or week for contemplation, encouraging team members to engage in similar practices, or even organizing retreats focused on strategic thinking and creative problem-solving. Inviting a third party to share in your process is also important. Think of it this way…that outside resource has a huge advantage of an outside perspective. Their thoughts are not held captive by company history, norms, and a “because that’s how we do things” mentality.

At Ignite XDS, we relish the opportunity to stand up on a hill, with a wide perspective, that allows us to help our clients navigate their journey to exponential growth. Having worked with over 100 companies in this capacity, we’ve been exposed to scenario after scenario that can be used to challenge our client’s imagination.


The Ignite XDS Discovery Process serves as a potent reminder of the importance of deep thought and imagination in achieving business growth. By challenging leaders to dive into the depths of their operations, competitive environments, and customer experiences, it lays the groundwork for innovative thinking and strategic planning. In an age where immediate action is often prized above all, the virtues of contemplation and creativity stand out as key differentiators for successful leaders and organizations. Embracing these practices can unlock new pathways to growth, drive innovation, and secure a competitive edge in the dynamic world of business.


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Ignite XDS practices a form of operational marketing whereby we believe every facet of your business has an effect on the customer experience your company delivers. We recognize that marketing cannot be conducted in a silo, but rather requires a holistic approach that is woven throughout the organization.